A Research of Elementary schools marketing In Yun-Lin County

• Main Authors: Chin-Ti ,Huang, 黃金地
• Other Authors: 何宣甫
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/43068495748078279619

碩士 === 國立嘉義大學 === 國民教育研究所 === 93 === A Research of Elementary schools marketing In Yun-Lin County Chin-Ti ,Huang Graduate Institute of Elementary and Secondary Education , National Chiayi University Abstract The main purposes of this research were to identify the functions and problems of school marketing, to investigate the school marketing status quo, and to discover school teachers’ attitudes toward different kinds of school marketing strategies. Four Likert questionnaires were conducted to 254 school members, and the results indicated that, although almost all school members advocated for school marketing, their attitudes toward using marketing strategies were significantly different when considering their backgrounds, such as age, highest academic degree, and career position. Finally, the most serious marketing problems were insufficient supporting resources, poor rewarding systems, and lacking of marketing knowledge and techniques among school members. Key words: Elementary School, Marketing, School Marketing Strategies