| Summary: | 碩士 === 國立嘉義大學 === 管理學院碩士在職專班 === 93 === According to the United Nation, the society becomes golden-aged society when there is 7% of population over the age of 65. Most developed countries already reached this status and have experiences to come up with the policies to take care of elder people's welfare. Taiwan just reached golden-aged society in 1993 and its policies regarding elder people's welfare are relatively incomplete compare to the other countries.
The aim of this research is to understand the potential customers of residential hotel including their decision-making factors, distribution channel preference, willingness to stay and the relation among these three elements. Formosa Plastic Group is the first in Taiwan who has a concept of residential hotel and its residential hotel in Taipei and Chiayi are closely watched by other companies who intended to enter this market. Chiayi has recently been rated as one of the best location for retired people in Taiwan. Therefore, this research focused on residential hotel of Formosa Plastic Group in Chiayi. Also, the samples were randomly collected from Lion International, Rotary Club and other societies in Chiayi; 411 respondents were surveyed.
The result shows that the potential customers of different social backgrounds will have different decision-making factors, distribution channel preference and willingness to stay. Furthermore, decision-making factors and distribution channel preference will both influence the willingness to stay of potential customers. Hopefully the finding of this research will be able to provide better understanding for future planning.
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