The effects of fear appeal and factual information cue on the advertising effects
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 93 === Fear appeal is always using in public welfare advertisement. The purpose of this research is trying to find a concept to distinguish fear appeal into low or high. Study had pointed out, for service advertisement, marketing personnel must especially emphasize t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37652041216246401128 |