The Choice Model of Travel Products-Comparison Between Physical Channel and Online Channel
碩士 === 國立嘉義大學 === 行銷與流通管理研究所 === 93 === The main purpose of this study is to clarify differences in the perceptions of channel characteristic and consumer characteristic, and the choice models of travel products between physical travel product shoppers and online travel product shoppers. In this s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29097179785625577528 |