Construction of Electoral Marketing Model for Legislature Election

• Main Authors: Jing-Wei, Lin, 林靖維
• Other Authors: Kuang-Ku Chen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/50071237545051766001

碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 93 === Marketing emphasize that exchanges of both benefits through the process of exchanges. In order to reach goals, exchanging can usually create win-win circumstances and promoting the value of both. So, the key point of marketing lies in creating customer’s satisfied with the customer. If marketing is applied to politics, it include non-benefit marketing、concept marketing、personal marketing. The importance issue of integrate marketing skill into politics. The political marketing means that candidates or political team analysis political of environment changes for make electioneering decision. The process of reach elected goal and get the voter's approval and support. While the voter decides to support that candidate through they own information of candidate. So, the candidate must pay much attention to one's own image in the mind of voter. The candidate must suppose oneself into new products. In order to reach voter’s expect, the candidate must understand advantage and disadvantage by self. The candidate must construct perfect image of politics. Though using various kinds of marketing ways and strategie, the candidate will obtain voter’s support. The study utilizes questionnaire method for investigate voter's satisfaction. The study constructs a model of electoral marketing through quantization analysis method and literature review method.