A Study of Increasing Securities

碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 93 === Abstract In recent year, several scholars have presented related theories for the issues of security e-commerce, on-line trade, customer relation management, digital marketing strategy and so on. However, the information related is insufficient nowadays esp...

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Bibliographic Details
Main Author: 陳建宇
Other Authors: 黃華山
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/56021107259135894974
Description
Summary:碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 93 === Abstract In recent year, several scholars have presented related theories for the issues of security e-commerce, on-line trade, customer relation management, digital marketing strategy and so on. However, the information related is insufficient nowadays especially for the need of new economy from internet network getting various and changeable in the current age. Due to the situation, the purpose of this study is concluded as followings: 1. Find out the critical success factors of on-line trade and it’s difficulties. 2. Propose the solutions and the suggestions. 3. The results could be taken as references for securities. The above will be extended to seven sections for detailed discussion. We rely on Delphi Technique to study. The research is referred and succeeded by direct interviews of five experts and scholars, and 20 items of expert’s questionnaires to find out critical success factors. It will be offered as the important references in the circumstance of security on-line trade.