| Summary: | 碩士 === 國立中央大學 === 人力資源管理研究所碩士在職專班 === 93 === In the industry, practice of ownership is not only improve the employee’s passion and identification with company but raise his performance and productivity to enterprise. Employees need to transact this profit shared stock in the market to get the cash which is impacted by the price and wave of the market. It is so risky in the process. There are few reference and study in the past addressed in relation of personal risk preference and stock holding preference. This thesis study in correlation of personal risk preference, personal background, likes age, education and marriage…etc, and stock holding preference.
This thesis study in correlation of independent variable which included personal risk preference and personal background and dependent variable (stock holding preference). The questionnaire is design by study object and some references. The α value is behind by 0.7 in Cronbach’s analysis shows the validity of this questionnaire. 610 is published and 400 of them effective returned. The effective returned ration is 66%.
After data analysis shows stock holding preference not only impacted by personal risk preference but some items of personal background. People have high risk preference like will have high possibility to sell their shared in short period. And the stock holding preference will be impacted by age, income, marriage , total work experience and work experience in current company. There are insignificant in stock holding preference and sex, education, double income, children and management position.
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