| Summary: | 碩士 === 國立交通大學 === 管理科學系所 === 93 === The purpose of study was to investigate the effects of corporate social performance on organization attractiveness. Eight scenarios of a company’s profile were constructed by three dimensions: environmental protection (high, low) ,community relations(high, low), treatment of female and minorities(high, low). We used eight scenarios ,each manifesting either a high or a low concern about every one of the three indicators, to describe the social responsibility performance of eight different companies. Ninety-six college students assessed their extent of agreement with the board’s decision after reading each of the eight scenarios. They also rated the companies’ attractiveness should they come to apply for a job from the companies. The results indicated that the main effects of three dimensions were significant. The company performing well on all three dimensions generated the greatest attraction for the potential job seekers. Furthermore, a good performance on overall social responsibility attracted less the subjects whose value systems anchored on power and politics and more the subjects whose values oriented toward religious matters.
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