The study of the factor of purchasing in electronic industry---Such as Connector industry

• Main Authors: Sung Chien Hung, 宋建宏
• Other Authors: Tang Edwin Chang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/42907180442935769648

碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 93 === A procedure is－－Under the severe global competitions, the requirements from the merchandisers to the suppliers have become more demanding. In order to maintain and sustain the competitiveness, it is essential for suppliers to become more customer-oriented. the purpose of this study is to investigate the connector purchase behavior industry in Great China. The approach is from the purchaser’s and user’s views to study the theory of purchasing activity and situational factor. There are five underlying dimensions including the importance, uncertainty, relationship, and switching cost are generated from the principle component analysis in characterizing the buying center behavior. The main research finding is that the cycle of purchasing activity is very short in connector industry and has significant impact on information search in analysis and control. In addition, business model difference has significant impact to the organizational character in China. The marketing personnel have to develop suitable strategies to handle different purchasing situations. The findings provide some insights for Greater China connector industry in supplier-buyer relationship.