A Study of Service Industrial Analysis and Competitive Strategy

• Main Authors: Shih, Chun-Chiao, 施純巧
• Other Authors: Huang, Jen-Hung
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/47168911715833313981

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 93 === Outstanding service advantage always plays a key role of industry competition and becomes the mainstream business model. The overall service cost reduction and service response enhancement of whole supply chain are the cooperation priority for semiconductor manufacturing customer. The primary purpose of this thesis is to understand the present stage of semiconductor equipment service business as well as the future trend. Moreover, through the benchmarking company’s case study this research will focus on the growth opportunity and the selection of competitive strategy once the manufacturing involving the downstream service business as the high risky and cyclic industry environment. Recommendations and suggestions will be addressed on the strategy which is to match the company initiatives. The research reveals that the service business has huge business potential with strong competition. Prompt response and flexibility to catch the growth opportunity and competitive advantage are the keep success factor. According to the study, because the equipment manufacturer and related company have an intimate knowledge of their products and marketing and built infrastructure, they should focus on the technology leadership and innovation, integration capability of M&A or alliance etc. to position and gain the service business.