Shopbots: The Effect of Ordered Search and Brand Information on Price Sensitivity
碩士 === 國立交通大學 === 經營管理研究所 === 93 === In the Internet environment, consumers face richer information than before. Shopping robots or shopbots shortly, provide the product information in assisting consumer to make purchase decision. However, different forms which information presented will influence t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68352427958611345212 |