The Impact of Service Recovery Satisfaction on Brand
碩士 === 國立交通大學 === 管理科學系所 === 93 === This study discussed the relationship and effects between service recovery satisfaction, relationship quality, brand attitudes and repurchase intentions. We took Jordan’s flash event of Nike for example. This study took the consumers who ever bought shoes or s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25053232520050566436 |