| Summary: | 碩士 === 國立交通大學 === 管理科學系所 === 93 === It is always the key factor for evalution of technology value to make decisions between firms in the technology transaction. This study focused on transaction decisions of firms, and concluded some factors of affecting technology value with conducting in depth interviews of the experts and literature review. Moreover, it is how to evaluate these affecting factors for investigating the experts to understand whose factors affect technology value in reality as well as whether there are reciprocal relation among factors or not.
This study realized related affecting factors of technology transaction of general firms, and presented the position of firms risk by two methods: Expecting Preference Effect and Chance of Transfer Curve. The referral reasonable price of technology is calculated by the proposed method that integrates the Chance of Transfer Curve and Price Accumulation Curve, and Price Accumulation Curve is generated by Discount Cash Flow (DCF) method. In this study, firms are primarily categorized into three groups by their risking preference: Risk Averse, Risk Neutral and Risk Loving. Expecting Preference Effect of firm is determined by Analytic Hierarchy Process (AHP) and Fuzzy Integral Method (FIM) according to which the firm being concerned belongs.
The proposal method was explained in detail by introducing cases of technology transaction in Taiwan. We discovered that the referral reasonable price was larger when using AHP in the analysis process due to that the factors of affecting technology value were related to each other. Furthermore, it was reflected actual condition comparatively with using FIM to adjust technology price since it considered reciprocal relation among factors.
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