Internet Based Consumer Characteristic and Motivations and the Effect on Online Shopping

• Main Authors: Chien-Chung Chen, 陳建中
• Other Authors: Charles V. Trappey
• Format: Others
• Language: en_US
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/53202157374279360888

碩士 === 國立交通大學 === 管理科學系所 === 93 === The purpose of this research is to examine the Internet using motivations, consumer characteristic, and the interaction effects between Internet using motivations and consumer characteristic on the effects of online shopping. Therefore, Internet users were used as the target of sampling for data collection by questionnaires. The result of this study indicates that the female are more likely shopping online than male, the younger consumers are more likely shopping online, and the consumers with more personal disposable income have more purchasing intention. In the aspect of Internet using motivations, shopping online is negatively related to transaction-based security and privacy concerns and socialization motivation. But the information motivation and economic motivation are both positive effect on the online shopping. In the aspect of interaction effect between Internet using motivations and consumer characteristic, the interaction effect between transaction-based security and privacy concerns and price sensitivity has a positive effect on the online shopping. But the interaction effect between transaction-based security and privacy concerns and brand comparison inclination has a negative effect on the online shopping.