Internet Based Consumer Characteristic and Motivations and the Effect on Online Shopping
碩士 === 國立交通大學 === 管理科學系所 === 93 === The purpose of this research is to examine the Internet using motivations, consumer characteristic, and the interaction effects between Internet using motivations and consumer characteristic on the effects of online shopping. Therefore, Internet users were used as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53202157374279360888 |