A Study of New Product Development Management Using Project Management Method

• Main Authors: Jun-Ren Chiu, 邱俊仁
• Other Authors: Ren-Hong Huang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/37695395753688295123

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 93 === New product development is one of the most important strategies that company implemented for creating enterprise value. Facing the globalization trend, Taiwan industries must gradually upgrade their capabilities of new products development to compete with the international companies. Phasing rapid changing and dynamic environments, local industries have no choices but to conduct new product development through innovation to enhance product added value and create profits. It’s the only way enterprise to sustain a leading position in this overwhelmingly competitive field. There are so many companies with good concept of product innovation. These companies are abundant in funds and own a team of research and develop with highly educated engineers. Some of them also earned a big order from their customer. However they still cannot make any profit from these new products. What’s the real problem with these companies？From our research, we found this is the result of the poor management of the new product development process. The study proposes a systematic approach of project management to facilitate companies to manage the new product development process. From the view of project manager, try to use the framework of project management and the project management body of knowledge to upgrade and enhance the performance of the new product development. A successful new product development management should to simultaneously consider the corporate internal, external environment and the properties of the project, to fit with the resources, technology as well as the systematically feedback using the project management method. The research expects to reinforce the management of new product development process through using project management method. It first collects and organizes the literatures of project management and to establish its framework. Then the research defines a new product and to introduce the category of the new product. By conferring the case to study the application of new product development management using project management method. Finally, propose a conceptual diagram and a flowchart for managing a new product project.