A Research on the Relationship between Market Structures and Conducts of Mobile Telecommunications Industry

• Main Authors: Hsiao-chuan Shih, 施曉娟
• Other Authors: Ying-hsun Wang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/22515532834873554880

碩士 === 國立交通大學 === 傳播研究所 === 93 === 　According to industrial economics, market structures affect conducts. There are several factors affect market structures, including the numbers of firms, product differentiation, and market concentration radio, etc. The scale of firms, the barrier of entrant, and vertical integration also affect conducts. The thesis takes the documentary approach to analysis the relationship between the change of market structures and the change of conducts in Taiwan mobile telecommunications industry after privatization. 　Taiwan mobile telecommunications industry has been opened for privatization in 1997, market structure transforms monopoly into oligopoly. Taiwan mobile penetration has soared in recent years, and has reached a penetration rate of 95% in 2001. Telecommunications industry has characteristics of scale economies and network externalities, making users to maximum is one of the most important strategies. Mergers make the market concentration ratio of Taiwan mobile telecommunications industry higher, and the scale of firms become similar in 2004. 　Price reduction strategy is led by a leading firm under lead oligopoly structure. In mature stage and tight oligopoly structure, pricing strategy transforms price reduction into multiple price strategy. In rapidly growth stage, firms take channel allowance strategy increasing market share. In mature stage, channel allowance strategy encourages users using value-added services. Poor market share firms spend more money in advertisement. In mature stage, firms merge others for extending or shortening distance to others. Poor market share firms develop mobile data services for niche market.