A Study on the Application of Strategic Alliance for Freeway

碩士 === 國立交通大學 === 交通運輸研究所 === 93 === As freeway buses became a private enterprise, the number of corporations and routes is continued glowing and competed drastically. In the condition of keen competition, the proprietors of freeway Buses face to operate in the crisis. Competitive strategies are no...

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Main Author: 陳宏杰
Other Authors: 黃台生
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/52512354512937250754
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spelling ndltd-TW-093NCTU51180202016-06-06T04:10:44Z http://ndltd.ncl.edu.tw/handle/52512354512937250754 A Study on the Application of Strategic Alliance for Freeway 國道客運應用策略聯盟之研究 陳宏杰 碩士 國立交通大學 交通運輸研究所 93 As freeway buses became a private enterprise, the number of corporations and routes is continued glowing and competed drastically. In the condition of keen competition, the proprietors of freeway Buses face to operate in the crisis. Competitive strategies are no longer to assist proprietors to solve the crisis and keep growing. Otherwise, strategic alliance, a way of jointly cooperation, is to increase the profit for the two parties of proprietors. So, the combination of the freeway Buses and strategic alliance is feasible and necessary for presently condition of freeway buses. The study discusses the relationship of freeway Buses and strategic alliance, and drafts five kinds of strategic alliances (cooperate with travel proprietors; cooperate with advertisement proprietors; cooperate with city buses proprietors; jointly scheduling in the same route; alliance for applying new routes) by focusing the problems of proprietors. Using questionnaire to understand the view and estimation of the proprietors for these five kinds of strategic alliances. The study is to analyze the steps of advancing these five kinds of strategic alliances, and the problem and key points in each step. The results of study are to analyze and to differentiate the definition and ways of strategic alliances. The results can also inference the key points of every step when proprietors operate the strategic alliances. Moreover, they also can analyze the ways to maintain the operation of strategic alliances, and the effectiveness of expanding alliances. Otherwise, the results shows that government (voluntarily or passive) can contributive to advance strategic alliances, and appropriately amend the law is contributed, too. 黃台生 2005 學位論文 ; thesis 117 zh-TW
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sources NDLTD
description 碩士 === 國立交通大學 === 交通運輸研究所 === 93 === As freeway buses became a private enterprise, the number of corporations and routes is continued glowing and competed drastically. In the condition of keen competition, the proprietors of freeway Buses face to operate in the crisis. Competitive strategies are no longer to assist proprietors to solve the crisis and keep growing. Otherwise, strategic alliance, a way of jointly cooperation, is to increase the profit for the two parties of proprietors. So, the combination of the freeway Buses and strategic alliance is feasible and necessary for presently condition of freeway buses. The study discusses the relationship of freeway Buses and strategic alliance, and drafts five kinds of strategic alliances (cooperate with travel proprietors; cooperate with advertisement proprietors; cooperate with city buses proprietors; jointly scheduling in the same route; alliance for applying new routes) by focusing the problems of proprietors. Using questionnaire to understand the view and estimation of the proprietors for these five kinds of strategic alliances. The study is to analyze the steps of advancing these five kinds of strategic alliances, and the problem and key points in each step. The results of study are to analyze and to differentiate the definition and ways of strategic alliances. The results can also inference the key points of every step when proprietors operate the strategic alliances. Moreover, they also can analyze the ways to maintain the operation of strategic alliances, and the effectiveness of expanding alliances. Otherwise, the results shows that government (voluntarily or passive) can contributive to advance strategic alliances, and appropriately amend the law is contributed, too.
author2 黃台生
author_facet 黃台生
陳宏杰
author 陳宏杰
spellingShingle 陳宏杰
A Study on the Application of Strategic Alliance for Freeway
author_sort 陳宏杰
title A Study on the Application of Strategic Alliance for Freeway
title_short A Study on the Application of Strategic Alliance for Freeway
title_full A Study on the Application of Strategic Alliance for Freeway
title_fullStr A Study on the Application of Strategic Alliance for Freeway
title_full_unstemmed A Study on the Application of Strategic Alliance for Freeway
title_sort study on the application of strategic alliance for freeway
publishDate 2005
url http://ndltd.ncl.edu.tw/handle/52512354512937250754
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