| Summary: | 碩士 === 國立交通大學 === 社會與文化研究所 === 93 === Since the transnational service industry capital entered in Taiwan in the decade of 80’, they bring new and enormous consumer styles for Taiwaner. In the Middle of 70’ to the decade of 80’,the convenient stores in the model of 7-ELEVEN began to appear in Taipei city. This kind of stores comprehensively enter Taipei resident’s life world and replace the family type management of the grocery stores. They also change the social relations of community life’s consumption. When we look upon the new consumer styles formed by the transnational service industry capital, we should face up to the background of social culture.
Therefore, we have to treat the expansion phenomenon of spatial distribution and consumer activities of the convenient stores in Taiwan (especially in Taipei) as a part of globalization phenomenon, and then to analysis the social culture and economy. It will be able to understand the significant meaning of the convenient stores in Taipei. The chain convenient stores comprehensively enter Taiwan resident’s daily life. The situation does not only means the stores are the product of the global enterprise capital’s flow, this kind of stores also try to establish a new consumer experience conquered all generations and gender of consumers in Taiwan. For this reason, in the research, I try to discuss the globalization effect of “convenient culture” and the special consumer culture of Taiwan society.
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