The Relationship Between the Marketing of Cosmetics and Make-up Cuiture of Women from1950to1980 In Taiwan

• Main Authors: Liang Jui-shan, 梁瑞珊
• Other Authors: Wang Hon-tai
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/83460707576643407915

碩士 === 國立暨南國際大學 === 歷史學系 === 93 === Title of Thesis：The Relationship Between the Marketing of Cosmetics and Make-up Cuiture of Women from1950to1980 In Taiwan Name of Institute： Dept.of History National Chi-Nan University Pages：197 Graduation Time：August,2005 Degree Conferred：Master of Arts Student Name： Liang Jui-shan Advisor Name：Wang Hon-tai Abstract Make-up is the most important way to show people’s body cluture.In human’s society,make-up is not only a kind of manner,but also can show our best way.However,different culture will make different aesthetic.Different aesthetic will influence how to establish.make-up culture and how to use the cosmetics.This study want to discuss make-up way and cosmetics use,to observe women’s make-up culture`s change from 1950to 1980 in Taiwan. This study want to discuss how to establish women’s image and cosmetics influence,so we must know women image’s study and copy and the marketing of cosmetics’ influence.In first chapter,we will analysis women’s image and job in different time,to know the environment reason of women image’s change.In the second chapter,we will find cosmetics chage to know the influence of make-up’s tool. In the third chapter,we will find tcosmetics product,price,make-up’s knowledge and ad’s content to discuess aesthetic of women from1950to 1980 in Taiwan. Key words：women，make-up’s culture，cosmetics，fashion