The case study on the strategy of oversea production for computer industry

• Main Authors: Chiu, Chong Biao, 邱崇標
• Other Authors: Tsai, Yin-Lin
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/30215485595371410345

碩士 === 國立暨南國際大學 === 國際企業學系 === 93 === Abstract Taiwan EMS has built the unique accomplishment on manufacturing of value chain in the past ten years. But they still face how to maintain the performance and the challenge from the competitor with low cost and globalization. Since rapidly changing of consumer behavior will cut the life period of product. Thus the business strategy should be modified by various environments. The architecture of industry is becoming more complicate that global division and specifically integration are going on in parallel. The enterprise can reduce the risk through division and get the biggest benefits from the integration then own the advantage of competition. The Taiwan IT industry should focus on how to get the advantage of economic scale and timing to cut the cost when they are inferiority in innovation of technology. Thus they must to move the factory to low labor cost such as China or Vietnam to fulfill the demand of ”time to market、time to volume、time to money”. This thesis is to study the strategy of oversea production by Taiwan IT industry. And research the original and develop the potential advantage for IT industry. For the case company has been discussed by her own secondary data and compared with benchmark to have the propositions. We find the market trend of EMS that has two major factors for moving to China. The first is the low labor cost. The second is the emergence market of China. After study, the conclusions are, 1. The competence enterprise is essential to have the advantage of competition. 2. To have merge be replaced with the strategic alliances. 3. To well use the resource of China to win the global market. Key word: architecture of industry, global division, specifically integration, low labor cost, emergence market, strategic alliances.