| Summary: | 碩士 === 國立成功大學 === 電信管理研究所 === 93 === This research surveys and establishes the elements of mobile phone industry to find out the causal structure of the factors which affect the development of mobile industry by System Dynamics method. Hence, this research establishes the interactive relation between the systems of global and Taiwan’s mobile phone industry.
First, this research simulates the change of mobile phone industry in Taiwan for analyzing the change of Taiwan’s output value and shipment in the next decade(2005~2014) by System Dynamics method. Then, after scenario analysis this research proposes the developing strategies to Taiwan’s mobile phone manufacturers.From the research in this study, the next decade will be the transforming period from 2.5G to 3G; therefore, in this situation, if the mobile phone shipment of WCDMA in Taiwin could not be increased, the whole mobile phone shipment and output value in Taiwan will go down.
At the end of this research, it concludes some developing strategies of Taiwan’s mobile equipment manufacturers：(1)The development of whole industry：participate in the standard institution of 4G; strengthen industrial chain. (2)Business operation：keep the predominance such as low cost and mass production; strengthen the ability of R&D; develop the software and hardware platform; cooperate with operators and ICP. (3)The goal of shipment：keep on grasping the orders of middle/low level mobile phones; increase the opportunity to get the order of 3G mobile phones; try to get the orders of high level mobile phones; actively enter new markets.
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