The communications-effectiveness of comparison advertising in telecommunication industry
碩士 === 國立成功大學 === 電信管理研究所 === 93 === Using comparison advertisings to promote the preferential measure has become a popular advertising strategy on telecommunication industry these years. The advertiser persuades consumers to adopt their preferential measure by comparing the charge between the com...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77359131838294163178 |