| Summary: | 碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 93 === Key Words: Social Capital, Champion Behavior, New Product Development.
Recently, with the rapidly changing of economic and social structure, and the impact of internationalization and liberalization, new product development becomes the important device for enterprise to extend their business field. For this reason, the trend of development new product is complexity, specialization and large-scaled. Enterprise has extended it’s execution in new product development strategy, however, they should examine their direct and indirect environment, so that the enterprise can achieve the best performance.
Although the new product development is worth discussing, little has been done in the literature in examining the relationships between among the social capital, the champion behavior, and the performance of new product development. Therefore, this study attempts to fill the gap in the literature by providing an integrative research framework through extensive literature review to identify the key determinants and to examine the relationships among these determinants and the performance of new product development.
The population in the study originated from the Business Groups in Taiwan listed in the China Credit Information Service Incorporation. There are 93 sample firms included in the study, and multiple regression analyzes were used to analyze the data.
The major findings of this study are that according to the results of the regression analyses, the results show supportive evidence for the direct effects of social capital, champion behavior and the moderate effects of champion behavior on the related new product development. Moreover, the results indicate that the social capital, the champion behavior and interaction effects with the related performances of new product development.
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