The Moderating Effects of Normative Evaluation and Habitual Domain on Impulsive Buying Behavior
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === The issue of impulsive buying has been regarded as one of the most important issues for consumer buying. However, previous studies didn’t integrate relevant research variables to verify the causes and consequences of impulsive buying behaviors. Also, they di...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74586143896432101446 |