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碩士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === Experiential marketing is one of the newest and most important marketing trends in a variety of markets and industries(consumer, service, technology and industrial). Many companies have moved away from traditional features-and-benefits marketing toward creati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65508198523711158578 |