The Influence of New product Characteristics、Competitive Strategy and Development Process to New product Performance : The Moderate of Environment Factor

• Main Authors: Lun-Chung Tzeng, 曾倫崇
• Other Authors: Cheng-Nan Chen
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/50838400309430822204

博士 === 國立成功大學 === 企業管理學系碩博士班 === 93 === 　There were many researches about new product performance in the past, but some researches results are not same and some researches variables have never been researched (For example: product safety、entrepreneurial orientation). This research tries to measure the new product performance from the new product characteristic 、new product completive strategy and new product development process and so on . There were many researches about new product performance measurement to adopt mostly the quantity to turn the questionnaire inquisition in the past, the research tries to turn with quantity to turn the mixed method to do the more thorough study to the new product performance with quality. The research is analytical first past literature about the new product performance, and establish the first research frame, go deep into the product that interview new product expert's scholar to develop, correct the first research frame and questionnaire, then carry on the questionnaire inquisition according to correction, confirm the frame. 　The research reference related literature and expert's opinions; One Thousand questionnaires were released by Mail. , And the retrieved valid questionnaires are calculated up to 167 copies Above selected from survey objects study the top executive with focus groups interview, and case studies, distinguish problem and confirm research result. 　Empirical results indicate that there is a better new product performance when the new product is discontinuous innovation, more safety and make differential competitive strategy; there is a positive relationship among new product performance with intensity of customer interaction, project team integration, entrepreneurial orientation. And the degree of the new product performance varies according to the combination of the different new product characteristics and the new product competitive strategy there is moderating effect of environment factor on new product development and new product performance.