| Summary: | 碩士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 93 === Recently, most studies about digital content industry focus on the techniques of content protection or legislation review, while there are fewer studies about the business model of the industry. For this reason, we study various pricing issue about the industry and analyze conditions under which the various pricing schemes may prove optimal for the online servers.
Our study is presented in four sections, corresponding to whether the server takes connect-time-based pricing into consideration or not, and to whether the market is monopoly or duopoly. We find that first, in monopoly market, if the server only offers a search-based and connect-time-based pricing, the search-based strategy is more profitable; second, in monopoly market, if the server offers subscription and search-based scheme, it is profitable to offer subscription scheme to consumers with elastic demand and offer search-based scheme to the other consumers; third, in duopoly market, no matter in any case, it is profitable if two servers use different pricing to each other.
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