| Summary: | 碩士 === 國立勤益技術學院 === 工業工程與管理系 === 93 === The main purpose of this research is to explore the driving habits of automobile drivers in the metropolitan area and their responsiveness to VMS and other traffic signals. First, drivers in urban areas and on highways are taken as a sample analyzed with common statistical methods in comparing their responsiveness to traffic signals in different environments. Next, using the Ordered Logic Model to analyze and compare the responsiveness to VMS of urban drivers and highway drivers, the distinctive responsive characters can be found between the two types of drivers to VMS.
From the results of the questionnaire, gender, education background, and past driving experience influence the response and bias of the driver to VMS. The most impacting factor is driving experience followed in order by past, age, and education background. From the analysis, 90.14% of the drivers notice VMS while driving. They show particular preference to the way the display and content of the VMS. They prefer fonts like “Kai-type” and “Middle-type”, colors in red or orange, forward-displaying direction, and the content of traffic status.
From the result of Ordered Logit Model, the responsiveness and bias of the urban and highway drivers to VMS and other traffic information are affected by levels of recognition, preference of information sources, VMS-influenced driving behavior, and content display of the VMS.
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