Consumer Perceptions of Online Advertising in the Stage of Information Searching Prior to Product Purchases
碩士 === 國立中興大學 === 電子商務研究所 === 93 === Abstract The objectives of this study are to classify the types of information in online advertising that Internet users prefer and to examine whether different forms of online advertisements cause disturbance in information searching prior to product purchases....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41887320627521246757 |