Determinates of High-value Customers’ Switching Decisions - An Empirical Study of a Wireless Telecommunication Company
碩士 === 國立中興大學 === 電子商務研究所 === 93 === The Taiwan wireless telecommunication service industry is entering a new transition period. This has been brought about by the market for mobile telecommunication fast growing and reaching maturity. In response, the industry is shifting its strategic focus not...
Main Authors: | Shun-Hua Chang, 張順華 |
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Other Authors: | Wesley Changchien |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/97839442239654331651 |
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