Determinates of High-value Customers’ Switching Decisions - An Empirical Study of a Wireless Telecommunication Company

碩士 === 國立中興大學 === 電子商務研究所 === 93 === The Taiwan wireless telecommunication service industry is entering a new transition period. This has been brought about by the market for mobile telecommunication fast growing and reaching maturity. In response, the industry is shifting its strategic focus not...

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Bibliographic Details
Main Authors: Shun-Hua Chang, 張順華
Other Authors: Wesley Changchien
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/97839442239654331651