Summary: | 碩士 === 國立中興大學 === 企業管理學系研究所 === 93 === Taiwan has a be-come an service economy era lead by service industry. The main characteristics of service industry is "industry relying mainly on people ". A significant job characteristics of service industry is "to provide service to the customers directly ". Some business of service industry operate 24 hours a day demand, such as convenience chain stores, KTVs and hypermarkets. Such organizations demand more manpower, whether it’s regular or part-time employees. Recruiting part-time employees to most service organization are to simplify their human resources structure, to lower costs, to increase the elasticity of operation and to satisfy customer's demand.
Among the service industry, the convenience chain retailing is the focus of this study. Front-line employees of convenience stores are important factors that influencing company’s profit and performance. Therefore, it is important to understand work values, job satisfactions and organizational commitments on front-line full-time and part-time employees. By study those factors, it will help manage its full-time and part-time employees in the areas, such as attrition and better customer service.
This research studied front-line employees of a convenience chain stores in central Taiwan, including both full-time and part-time employees. It tries to analyze and understand employees’ work values, job satisfactions and their organizational commitments, and to examine the effect of work values on job satisfactions, and organizational commitments. Through surveying and statistical analysis, the study discovered that:
(1)The demographic data of the front-line employees in the convenience chain store are mainly single females, usually are 25 years old or young, with high school or vocational high school background, their work experience usually less than 3 years and they work than 50 hours per week on average.
(2)In terms of work values, job satisfactions and organizational commitments, there is no significant difference between full-time and part-time employees.
(3) Among full-time employees, marital status and average working hours per week would influence their work values; average working hours per week would influence their job satisfactions; their marital status, age, average income, and work experience would also influence their organizational commitments. However, among part-time employees, only age would influence their work values.
(4)There is a positive relationship between work values, job satisfactions, and organizational commitments for both full-time and part-time employees.
(5)In general, employees’ work values have significant and positive effect on job satisfactions and organizational commitments. There is no difference between full-time and part-time employees.
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