Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym
碩士 === 銘傳大學 === 觀光研究所碩士班 === 93 === This study utilizes Phillip Kotler’s Targeting Marketing (STP marketing) theory as a tool to frame the marketing strategy of fitness club industry. The research method adopt questionnaire survey and analyze with SPSS. The Gold’s Gym is the object of this study and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w83f8t |