Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym

碩士 === 銘傳大學 === 觀光研究所碩士班 === 93 === This study utilizes Phillip Kotler’s Targeting Marketing (STP marketing) theory as a tool to frame the marketing strategy of fitness club industry. The research method adopt questionnaire survey and analyze with SPSS. The Gold’s Gym is the object of this study and...

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Bibliographic Details
Main Authors:	Lan-Yi Hsu, 徐藍翊
Other Authors:	Jyh-Yih Yang
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/w83f8t

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spelling	ndltd-TW-093MCU055710152018-04-15T04:26:58Z http://ndltd.ncl.edu.tw/handle/w83f8t Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym 健身俱樂部目標行銷之研究─以金牌健身俱樂部為例 Lan-Yi Hsu 徐藍翊碩士銘傳大學觀光研究所碩士班 93 This study utilizes Phillip Kotler’s Targeting Marketing (STP marketing) theory as a tool to frame the marketing strategy of fitness club industry. The research method adopt questionnaire survey and analyze with SPSS. The Gold’s Gym is the object of this study and anticipate the result of this study may provide some market strategy to fitness club industry. Jyh-Yih Yang 楊志義 2005 學位論文 ; thesis 77 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 銘傳大學 === 觀光研究所碩士班 === 93 === This study utilizes Phillip Kotler’s Targeting Marketing (STP marketing) theory as a tool to frame the marketing strategy of fitness club industry. The research method adopt questionnaire survey and analyze with SPSS. The Gold’s Gym is the object of this study and anticipate the result of this study may provide some market strategy to fitness club industry.
author2	Jyh-Yih Yang
author_facet	Jyh-Yih Yang Lan-Yi Hsu 徐藍翊
author	Lan-Yi Hsu 徐藍翊
spellingShingle	Lan-Yi Hsu 徐藍翊 Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym
author_sort	Lan-Yi Hsu
title	Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym
title_short	Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym
title_full	Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym
title_fullStr	Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym
title_full_unstemmed	Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym
title_sort	target marketing research of the fitness and health club－a case study of gold’s gym
publishDate	2005
url	http://ndltd.ncl.edu.tw/handle/w83f8t
work_keys_str_mv	AT lanyihsu targetmarketingresearchofthefitnessandhealthclubacasestudyofgoldsgym AT xúlányì targetmarketingresearchofthefitnessandhealthclubacasestudyofgoldsgym AT lanyihsu jiànshēnjùlèbùmùbiāoxíngxiāozhīyánjiūyǐjīnpáijiànshēnjùlèbùwèilì AT xúlányì jiànshēnjùlèbùmùbiāoxíngxiāozhīyánjiūyǐjīnpáijiànshēnjùlèbùwèilì
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Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym

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