A Study on Causality among Predicted Service Quality, Expected Service Quality and Real Perceived Service Quality: The Case of Chain Fitness Gym
碩士 === 銘傳大學 === 管理研究所 === 93 === This study examined the chain of fitness gyms as an example to evaluate the causal relationships among the differences within advertising appeal, consumption contingency, word-of-mouth communication, past experiences and service quality toward the prediction, expecta...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/r5e4q7 |