An Architecture and Analysis and Design Method for e-Marketing Management Information System

• Main Authors: Chun-Yu Hsu, 陴E瑜
• Other Authors: Jyh-Jong Lin
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/86595826932425126200

碩士 === 銘傳大學 === 資訊管理學系碩士班 === 93 === In recent years, the growth of Internet and information technology is amazing. Because of the popularity of Internet, e-Commerce is flourishing worldwide and implemented by enterprises. Customers feel like integrated services, and hence the service contents of simple e-Marketing Management Information Systems in the past can no more satisfy customers’s requirement. In our research, we integrate three types of e-Commerce, i.e., B2C (Business to Customer), C2B (Customer to Business), and C2C (Customer to Customer), to strengthen marketing and CRM (customer relationship management); in addition, we employ four cycles of consumer behaviors (i.e., awareness, compare, bargain and service) to develop an e-Marketing Management Information System. Our work is based on the UML object-oriented method to describe the architecture and the analysis and design method for e-Marketing Management Information Systems. Finally, we apply our approach as an example to a network bookstore for describing how it works.