| Summary: | 碩士 === 銘傳大學 === 經濟學系碩士在職專班 === 93 === In recent years, financial institutions all over the world are simultaneously affected by two forces, namely liberalization and technological development. The demarcation between banks or nonbanks, or that among security industry, banking and insurance is becoming indistinctive. Especially for the vast application of the Internet, this further eliminates the obstacle to the provision of financial services. Globalization of financial business not only facilitates innovation of its products, but also decreases the difference of business operations between banks, security houses, and insurance companies. As a consequence, the future development of financial institutions will march towards diversification, conglomeration, globalization, and augmentation of operating scale.
The target for analysis in this study is the Fubon Financial. The data comes mainly from two sources: one is the open financial information of the Fubon Financial and its subsidiaries; the other is the financial information of the said subsidiaries in the four years before 2001, the year when the Fubon Financial formed. By means of financial ratio analysis, the efficiency of business operation and cross-sales of the Fubon Financial and its subsidiaries before and after 2001 is under study.
Results of this study are as follows:
1. Three indicators frequently adopted for operational efficiency evaluation, namely Return on Assets, Return on Equity, and Return on Sales (Profit Margin), are used to measure the operational efficiency of the Fubon Financial. Results show that, before 2001, of all the subsidiaries of Fubon Financial Fubon Bank is the only one with a stable performance, those of the others are comparatively fluctuant, even downward sloping. After formation of Fubon Financial in 2001, almost all the subsidiaries present a stabilized and promising performance, except for the Fubon Securities.
2. Results of the subsidiaries’ cross-sales yield a positive trending after 2001.
3. By use of trending analysis, it is obvious that the operational efficiency of the Fubon Financial is in a positive growth.
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