The Relationship Between Leadership styles and Perceptions on Key Success Factors of Business Re-engineering and Organization Commitment in each departments of Chinatimes

• Main Authors: Chun Wu, 吳駿
• Other Authors: Chih-Hung Yang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/40408387998668081716

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 93 === Since 1988, traditional Taiwanese media industry had encountered the development of digital technology and challenge from the same trade. Nowadays the newspaper business in Taiwan face to many great problems--new technology development , competitions in the same business. Therefore, business reengineering（BR）in media business is a very important issue both in the industry and in the academic field. Traditional Taiwanese media industry must carry out business reengineering and find out the unique key success factors (KSFs).So, every newspaper company try very hard to find some new ways to proceed business reengineering .This study is based on Dr. yang MCU 2004「The academic study team of Taiwanese media corporation in business reengineering research」.Due to different characteristics in different media industry , I add 「leadership style」this aspect to try to prove that leadership style is connected with the key success factors of business reengineering. To choose 「Chinatimes」corporation is because under the vary fast changing situation , every media company must figure out same innovation. And the next points is the purpose of this research： 1. To discuss the leadership styles between different departments in Chinatimes 2. To discuss the key success factors between different departments in Chinatimes 3. To discuss the connection of leadership style and e key success factors in Chinatimes 4. To discuss the Organization Commitment between different departments in Chinatimes The research is mainly about the influence of leadership style and the achievement motivation of the staffs in the work performance by adoption different key success factors.Therefore, I hope it could offer the newspaper companies some suggestions that can enhance their marketing performance and the efficiency.