作者未提供

• Main Authors: Ming-Hsuan Li, 李明璇
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/30146842026062414265

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 93 === With the integrations between traditional media and the Internet, the most press industries are building their own News websites. How to obtain high trust of the readers is a critical issue for the development of their News websites in such a high competitive press industry. “Trust” is the subject of the investigation in this study. The factors that impact the trust of virtual community in News websites are studied based on 210 samples through the questionnaires on the Internet. The study indicates the follows: 1. The higher reputation of the News website for virtual community in its experience, the higher trust that virtual community owns in the News website. 2. The higher reputation of the News website for virtual community in its experience, the lower risk that virtual community perceives in the News website. 3. The better quality of the News website that virtual community perceives in its experience, the higher trust that virtual community owns in the News website. 4. The better quality of the News websites that virtual community perceives in its experience, the lower risk that virtual community perceives in the News website. 5. The better structure of the News website is, the higher trust that virtual community owns in the News website. 6. The structure of the News website has no relationship with the risk that virtual community perceives in the News website. 7. The higher risk that virtual community perceives in the News website, the lower trust that virtual community owns in the News website. 8. The higher trust that virtual community owns in the News website, the more personal behaviors that virtual community will have. 9. The higher risk that virtual community perceives in the News website, the less personal behaviors that virtual community will have.