Antecedents and Performance Impact of Market Entry Mode Choice－An Eclectic Analysis Approach to Taiwanese SMEs
碩士 === 銘傳大學 === 國際企業學系碩士班 === 93 === This study explores Taiwanese SMEs’ (small and medium enterprises’) entry mode choice and performance in Mainland china by using an eclectic analysis view of resource-based theory, strategy behavior theory, and behavior decision theory. Through Logistis Regressio...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21842681738724986231 |