| Summary: | 碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 93 === Department stores have become indispensable for the domestic customers to do shopping and to spend their leisure time. It does not merely provide the sales of commodities but also combines entertainment and fashion authority. Furthermore, the prospect of department stores could indicate the economic status of a country. It also reflects the standards of education level and culture for a country. That is why it is called “Window of Economy”. The decreasing demand of consuming market and the expansion of enterprises size caused competition become more and more intense. The enterprises make all their efforts to draw customer’s attention through certain strategies and extra resources.
This study is utilized the concept of structure-conducts- performance which sampled the department stores of Listed, OTC, and public companies during the year of 1996 to 2004. It uses market sharing as a factor of structure; sales locations, advertising expenditures, fixed assets, and the established year as factors of conducts; ROA, ROE, and EPS as factors of performance. Through 3-stage lease square, 3SLS, to analyze the relationship between structure, conducts, and performance.
The result showed that there are significant affects on the structure- conduct-performance of department stores.
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