A Performance Evaluation Indicators Study of Sport Tourism：A Case of Olympic Heng-Chun Open Water Swimming

• Main Authors: Huan-Sheng Lu, 盧煥升
• Other Authors: Jui-Lin Wang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/47333069667432997314

碩士 === 立德管理學院 === 休閒管理研究所 === 93 === The purpose of this study was to increase the event achievements of sport tourism then apply the limited resources to effective usage. This is a major issue for handling unit of sport tourism. This study based on the single case research, using the balanced scorecard point method to analyze the single case of current performance evaluation situation. Through survey and interview of staff and management levels, their point of view can be taken into account to use in the actual case of performance evaluation indicators standard, and use as a reference for future achievement evaluation indicators of other sports organizations. The collected data were analyzed by analysis of importance recognition, factor analysis and independent sample one-way ANOVA.The major findings reveal all the indicators of staff and experts’ importance recognition are greater than 3.9, it means these indicators are all important for evaluate and measure performance of sport tourism event. For the entire performance evaluation in other perspectives, “ customer perspective” has the highest average value which score is 4.386, the next are” innovation and learning Perspective” and “internal business perspective” , and “financial perspective” is the least cherished. Based on the analysis of questionnaire and choosing 17 factors from the 47 indexes from the questionnaire, it is found that the eigenvalue of every factor is over 1 and the variances over 55.74%. Viewing the aspect of different sample factor’s importance recognition, the choices of importance level on the index, due to the age differences of interviewee, will cause a significant difference.