The Impacts of Corporate Image and Country-of Origin on Brand Equity -An Empirical Study of Cosmetic Industry
碩士 === 立德管理學院 === 國際企業管理研究所 === 93 === Probe into the influence degree to the rights brand of source country of image and brand with cosmetics consumers' angle in this research, this research wants to probe into the following purposes: 1., How degree of influence do consumers hit the business i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83785622337736603140 |