| Summary: | 碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 93 === In digital network economy age, with the recent advance of the internet and information technology, enterprises can not keep their own and old operation models. Along with the trend of globalization, many enterprises seek for the virtual and physical integrated operation model. In order to improve company performance, the effective electronic and integration of operation processes between enterprises and their trading partners became the key of success.
Most researches regarding the B2B electronic integration in the past focus in the critical success factors and benefits of B2B electronic integration. There were few researches explore the motivation factors, especially in the distribution and retailing industries.
The purpose of this research is to focus on the motivation factors of adopting B2B electronic integration in distribution and retailing industry. Based on the Tornatzky and Fleischer’s model, this paper study 10 cases and try to summary the reasons of success in these enterprises. Through the three constructs of Tornatzky and Fleischer’s model-- technical, organization and environment, this paper explores the factors including compatibility, perceived benefit, organizational size, top management support and organizational readiness, trading partner pressure and competitive pressure.
This research finds that the main influence factors of B2B electronic integration in distribution and retailing industry include perceived benefit, top management support, organizational readiness, trading partner pressure and competitive pressure. But the compatibility and organizational size might not be the influence factors.
In addition, this research try to find out the critical success factors that the enterprises should know well if they would like to implement electronic integration in the future to increase the possibility of success.
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