| Summary: | 碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 93 === With the increasing Internet application in today’s global business, it has become a pattern of consumption for customers to engage in online e-commerce. However, traditionally, before making a purchase, consumers have to “imagine” how a designated product will fit into the real-life space. The same problem surfaces in traditional patterns of consumption. Therefore, the research seeks to establish an “augmented reality” which can be applied to the e-commerce system. The augmented reality will enable users to preview how a designated product fits into the real-life space while they are shopping. The system uses hardware appliances such as a display card, a web camera, and a monitor and the website is user-friendly with a human/computer interface. Finally, an experiment is carried out to determine and analyze whether there is a difference between ordinary e-shops and those with augmented reality. The results show that consumers tend to pay extra attention to how a product matches their living environment when buying an artwork or a painting. Also, consumers give more positive preference to the online shops that have augmented reality for they provide fun and preview service which set them apart from traditional online shops.
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