A Study on Consumer Purchasing Behavior under Negative Product Information
碩士 === 義守大學 === 管理研究所碩士班 === 93 === Usually Consumer has to face a lot of product information in everyday, which could be positive or negative one for business. Positive information for a product in market is importance and welcome to that product supplier. Literature indicates that negative informa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05025156352526651086 |