A Study of Customer Decision Model for the Purchasing of Time-Critical Goods

• Main Authors: I-ju Chen, 陳怡如
• Other Authors: Tyzz-Shong Chu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/52796691031564331534

碩士 === 義守大學 === 管理研究所碩士班 === 93 === In this paper, we focus on a topic of goods with “time-limits” property in Taiwan, which was affected by the concept of “season limits” from Japan. Three types of these goods were discussed, i.e. new goods, seasonal goods, and perishable goods. A questionnaire survey was conducted. The result shows, appearance design of a good should be considered as a very important factor to all kinds of the “time-critical” goods. To the products of new goods, the appearance design of the product catering to the liking of consumers, offering the proper quarantine and after-sale service, giving promoting gifts, attracting advertising title, can meet the requirement of consumer satisfaction. To the seasonal goods, it should pay attention to the timing of put it on the shelf in every market, and cooperates with the theme marketing activity and suitable advertising title. To the perishable goods, it needs to meet the requirements of fresh and fast sales, it provides goods in a clean and bright place, and cooperates with promoting gift and attracting advertising title.