The Study about the Relation of Shopping Mall Operating, Brand Image and Customer Loyalty in South Taiwan

碩士 === 義守大學 === 管理研究所碩士班 === 93 === Due to the special features of economic structure, life style and consumer behavior in Taiwan, the retail business environment is different from other countries. The running of shopping centers is affected directly or indirectly by various objective and subjective...

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Bibliographic Details
Main Authors: I-jen Chen, 陳怡任
Other Authors: Chou-Pen Bao
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/51521165827143703382