LCD TV Marketing Strategy Analysis – CMO & HannStar as examples
碩士 === 義守大學 === 管理研究所碩士班 === 93 === Though the fast grow up in Taiwan TFT LCD field, but faced the bottle-neck gradually，the high competition，in the situation of short of global brand and complete consumer electrical marketing channel，when the Panel business turns from IT to consumer electrical mark...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04245827382857239557 |